{"id":562,"date":"2026-09-15T22:22:23","date_gmt":"2026-09-15T20:22:23","guid":{"rendered":"https:\/\/age-elements.cz\/lexikon-tvrzeni\/"},"modified":"2026-10-06T09:19:10","modified_gmt":"2026-10-06T07:19:10","slug":"lexikon-tvrzeni","status":"publish","type":"page","link":"https:\/\/age-elements.cz\/en\/lexikon-tvrzeni\/","title":{"rendered":"Lexicon of approved claims"},"content":{"rendered":"<p class=\"has-large-font-size wp-block-paragraph\">This page is for A.G.E. Creators. It sets out the exact wordings you may use about individual substances, and the sentences you must never use. It isn\u2019t red tape \u2014 it protects you and the brand. The approved wordings below are given in Czech, because an approved health claim is binding in the exact wording of the language it is published in. If you publish in English, ask us for the English wording from the EU register.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One rule that everything else follows from<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A.G.E. Elements is a <strong>food supplement, not a medicine<\/strong>. Food supplements are governed by the European regulation on nutrition and health claims (Regulation 1924\/2006). One simple thing follows from it: you may talk about a substance\u2019s effect on health <strong>only using an approved wording, and only word for word<\/strong>. You must not rewrite it in your own words, shorten it or \u201cimprove\u201d it \u2014 any change is treated as a new, unapproved claim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therapeutic claims \u2014 that something prevents, relieves or cures a disease \u2014 are banned outright for food supplements, with no exceptions.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull age-band is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What you can always say<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your own experience, your ordinary day and why you chose A.G.E. belong to you. Talk about them freely. These sentences, for example, are safe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cA.G.E. is part of my daily routine.\u201d<\/li>\n\n\n\n<li>\u201cI wanted to simplify a cupboard full of supplements.\u201d<\/li>\n\n\n\n<li>\u201cWhat spoke to me was the idea that the body deals with different things at twenty than after sixty.\u201d<\/li>\n\n\n\n<li>\u201cA.G.E. 40+ fits into my ordinary day.\u201d<\/li>\n\n\n\n<li>\u201cA.G.E. builds on a shared base and adds a focus for 20+, 40+ and 60+.\u201d<\/li>\n\n\n\n<li>\u201cI take it every morning, stir it into water and it\u2019s done.\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These aren\u2019t health claims \u2014 you\u2019re describing the product and yourself, not an effect on health. That\u2019s why they\u2019re fine.<\/p>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What never to say<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No promises of treatment, no guaranteed results. Specifically, avoid sentences like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSince I started taking A.G.E., I\u2019m not tired any more.\u201d<\/li>\n\n\n\n<li>\u201cA.G.E. boosted my performance.\u201d<\/li>\n\n\n\n<li>\u201cMy joints stopped hurting.\u201d<\/li>\n\n\n\n<li>\u201cA.G.E. prevents the problems that come with age.\u201d<\/li>\n\n\n\n<li>\u201cThis gives you everything your body needs.\u201d<\/li>\n\n\n\n<li>\u201cA.G.E. cures, treats or protects against disease.\u201d<\/li>\n\n\n\n<li>Anything about weight loss, disease prevention or how fast it works.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Implying it indirectly is just as risky \u2014 a before-and-after photo, \u201cI finally sleep again\u201d or a comparison with a medicine. The rule covers all commercial communication: the website, social posts, stories and private messages to clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approved wordings for individual substances<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These are the wordings approved in the EU under Regulation 432\/2012. Use them <strong>word for word<\/strong>, including that unremarkable word \u201cnorm\u00e1ln\u00ed\u201d (normal) \u2014 it isn\u2019t there by accident, it is what makes the sentence an approved claim. One more condition: you may only use a claim for a substance if the daily dose contains a significant amount of it. That holds for the substances listed below in A.G.E.; if you are unsure about something, get in touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vitamins<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin A<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin A p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu \u017eeleza<\/li>\n\n\n\n<li>Vitamin A p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu sliznic<\/li>\n\n\n\n<li>Vitamin A p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu poko\u017eky<\/li>\n\n\n\n<li>Vitamin A p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu zraku<\/li>\n\n\n\n<li>Vitamin A p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Vitamin A se pod\u00edl\u00ed na procesu specializace bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin C<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b kolagenu pro norm\u00e1ln\u00ed funkci krevn\u00edch c\u00e9v<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b kolagenu pro norm\u00e1ln\u00ed funkci kost\u00ed<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b kolagenu pro norm\u00e1ln\u00ed funkci chrupavek<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b kolagenu pro norm\u00e1ln\u00ed funkci d\u00e1sn\u00ed a zub\u016f<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b kolagenu pro norm\u00e1ln\u00ed funkci k\u016f\u017ee<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00ed funkce imunitn\u00edho syst\u00e9mu b\u011bhem intenzivn\u00edho fyzick\u00e9ho v\u00fdkonu a po n\u011bm<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k ochran\u011b bun\u011bk p\u0159ed oxidativn\u00edm stresem<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n\n\n\n<li>Vitamin C p\u0159isp\u00edv\u00e1 k regeneraci redukovan\u00e9 formy vitaminu E<\/li>\n\n\n\n<li>Vitamin C zvy\u0161uje vst\u0159eb\u00e1v\u00e1n\u00ed \u017eeleza<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin D3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu vst\u0159eb\u00e1v\u00e1n\u00ed a vyu\u017eit\u00ed v\u00e1pn\u00edku a fosforu<\/li>\n\n\n\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed hladin\u011b v\u00e1pn\u00edku v krvi<\/li>\n\n\n\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu kost\u00ed<\/li>\n\n\n\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu zub\u016f<\/li>\n\n\n\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00ed \u010dinnosti sval\u016f<\/li>\n\n\n\n<li>Vitamin D p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Vitamin D se pod\u00edl\u00ed na procesu d\u011blen\u00ed bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin E<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin E p\u0159isp\u00edv\u00e1 k ochran\u011b bun\u011bk p\u0159ed oxidativn\u00edm stresem<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin K2 (MK-7)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin K p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed sr\u00e1\u017elivosti krve<\/li>\n\n\n\n<li>Vitamin K p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu kost\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin B1 (thiamine)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thiamin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Thiamin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Thiamin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Thiamin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti srdce<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin B2 (riboflavin)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu sliznic<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edch \u010derven\u00fdch krvinek<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu poko\u017eky<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu zraku<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu \u017eeleza<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 k ochran\u011b bun\u011bk p\u0159ed oxidativn\u00edm stresem<\/li>\n\n\n\n<li>Riboflavin p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin B3 (niacin)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Niacin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Niacin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Niacin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Niacin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu sliznic<\/li>\n\n\n\n<li>Niacin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu poko\u017eky<\/li>\n\n\n\n<li>Niacin p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pantothenic acid (B5)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kyselina pantothenov\u00e1 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Kyselina pantothenov\u00e1 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed synt\u00e9ze a metabolismu steroidn\u00edch hormon\u016f, vitaminu D a n\u011bkter\u00fdch neurotransmiter\u016f<\/li>\n\n\n\n<li>Kyselina pantothenov\u00e1 p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n\n\n\n<li>Kyselina pantothenov\u00e1 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed ment\u00e1ln\u00ed \u010dinnosti<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin B6<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed synt\u00e9ze cysteinu<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu homocysteinu<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu b\u00edlkovin a glykogenu<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b \u010derven\u00fdch krvinek<\/li>\n\n\n\n<li>Vitamin B6 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Biotin (B7)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Biotin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu makro\u017eivin<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu vlas\u016f<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu sliznic<\/li>\n\n\n\n<li>Biotin p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu poko\u017eky<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Folic acid (folate, B9)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k r\u016fstu z\u00e1rode\u010dn\u00fdch tk\u00e1n\u00ed b\u011bhem t\u011bhotenstv\u00ed<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed synt\u00e9ze aminokyselin<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed krvetvorb\u011b<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu homocysteinu<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Fol\u00e1t p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n\n\n\n<li>Fol\u00e1t se pod\u00edl\u00ed na procesu d\u011blen\u00ed bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vitamin B12<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu homocysteinu<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed tvorb\u011b \u010derven\u00fdch krvinek<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Vitamin B12 p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n\n\n\n<li>Vitamin B12 se pod\u00edl\u00ed na procesu d\u011blen\u00ed bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Minerals<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Magnesium<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k elektrolytick\u00e9 rovnov\u00e1ze<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti sval\u016f<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed synt\u00e9ze b\u00edlkovin<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed psychick\u00e9 \u010dinnosti<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu kost\u00ed<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu zub\u016f<\/li>\n\n\n\n<li>Ho\u0159\u010d\u00edk se pod\u00edl\u00ed na procesu d\u011blen\u00ed bun\u011bk<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Zinc<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zinek p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Zinek p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu kyselin a z\u00e1sad<\/li>\n\n\n\n<li>Zinek p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed synt\u00e9ze DNA<\/li>\n\n\n\n<li>Zinek p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu metabolismu makro\u017eivin<\/li>\n\n\n\n<li>Zinek p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00ed hladiny testosteronu v krvi<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Copper<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu pojivov\u00fdch tk\u00e1n\u00ed<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti nervov\u00e9 soustavy<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed pigmentaci vlas\u016f<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu p\u0159enosu \u017eeleza v t\u011ble<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed pigmentaci poko\u017eky<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>M\u011b\u010f p\u0159isp\u00edv\u00e1 k ochran\u011b bun\u011bk p\u0159ed oxidativn\u00edm stresem<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Selenium<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selen p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed spermatogenezi<\/li>\n\n\n\n<li>Selen p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu vlas\u016f<\/li>\n\n\n\n<li>Selen p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed norm\u00e1ln\u00edho stavu neht\u016f<\/li>\n\n\n\n<li>Selen p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci imunitn\u00edho syst\u00e9mu<\/li>\n\n\n\n<li>Selen p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti \u0161t\u00edtn\u00e9 \u017el\u00e1zy<\/li>\n\n\n\n<li>Selen p\u0159isp\u00edv\u00e1 k ochran\u011b bun\u011bk p\u0159ed oxidativn\u00edm stresem<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Calcium<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1pn\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed sr\u00e1\u017elivosti krve<\/li>\n\n\n\n<li>V\u00e1pn\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00edmu energetick\u00e9mu metabolismu<\/li>\n\n\n\n<li>V\u00e1pn\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed \u010dinnosti sval\u016f<\/li>\n\n\n\n<li>V\u00e1pn\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci nervov\u00fdch p\u0159enos\u016f<\/li>\n\n\n\n<li>V\u00e1pn\u00edk p\u0159isp\u00edv\u00e1 k norm\u00e1ln\u00ed funkci tr\u00e1vic\u00edch enzym\u016f<\/li>\n\n\n\n<li>V\u00e1pn\u00edk se pod\u00edl\u00ed na procesu d\u011blen\u00ed a specializace bun\u011bk<\/li>\n\n\n\n<li>V\u00e1pn\u00edk je pot\u0159ebn\u00fd pro udr\u017een\u00ed norm\u00e1ln\u00edho stavu kost\u00ed<\/li>\n\n\n\n<li>V\u00e1pn\u00edk je pot\u0159ebn\u00fd pro udr\u017een\u00ed norm\u00e1ln\u00edho stavu zub\u016f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Creatine<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreatin zvy\u0161uje fyzick\u00fd v\u00fdkon p\u0159i po sob\u011b jdouc\u00edch kr\u00e1tkodob\u00fdch \u00fasec\u00edch vysoce intenzivn\u00ed fyzick\u00e9 aktivity<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Creatine carries an extra condition: the claim may only be used for a product providing a daily intake of 3 g of creatine, and it applies to adults doing high-intensity physical activity.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull age-band is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Plant and mushroom extracts: take extra care here<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ashwagandha, rhodiola, ginseng, passionflower, lion\u2019s mane, reishi, maitake, curcumin and other plant substances have a special status in the EU. Claims about them are neither approved nor rejected \u2014 they are \u201con hold\u201d, suspended and awaiting assessment. They can be used, but <em>on hold<\/em>, suspended and awaiting assessment. They can be used, but <strong>only in the exact wording from the official list<\/strong>. Any wording of your own breaches the rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because a Creator has no easy way to check that list, we have a simple rule: <strong>don\u2019t write about what plant and mushroom extracts do<\/strong>. Write what it is, why it is in the formulation and what tradition it comes from \u2014 that is safe and just as interesting to the reader. Leave the specific effect alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you really need to say something specific about a plant, write to us at <a href=\"mailto:info@age-elements.cz\">info@age-elements.cz<\/a>. We will check whether a usable wording exists and send it to you.<\/p>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to use the wordings in practice<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doslova.<\/strong> Zkop\u00edrujte v\u011btu tak, jak je. \u201eHo\u0159\u010d\u00edk pom\u00e1h\u00e1 proti \u00fanav\u011b&#8220; nen\u00ed tot\u00e9\u017e co \u201eHo\u0159\u010d\u00edk p\u0159isp\u00edv\u00e1 ke sn\u00ed\u017een\u00ed m\u00edry \u00fanavy a vy\u010derp\u00e1n\u00ed&#8220; \u2014 prvn\u00ed verze je poru\u0161en\u00ed pravidel.<\/li>\n\n\n\n<li><strong>Word for word.<\/strong> You must not blend an approved claim into a longer sentence so that it comes out stronger.<\/li>\n\n\n\n<li><strong>No promise of results.<\/strong> You must not add how long something takes to show or that it will show in everyone.<\/li>\n\n\n\n<li><strong>Don\u2019t swap them for your own experience.<\/strong> Your experience is yours, but it must not describe a health effect. \u201cI concentrate better since I started taking A.G.E.\u201d is already a health claim, even if you mean it sincerely.<\/li>\n\n\n\n<li><strong>Disclose the cooperation.<\/strong> Always, including in a private message to a client. \u201cCooperation\u201d is enough.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group age-note is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>If you aren\u2019t sure, don\u2019t publish it.<\/strong> Write to us at <a href=\"mailto:info@age-elements.cz\">info@age-elements.cz<\/a> and we will go through the text. We reply quickly and it is far less work than dealing with a complaint from a regulator.<\/p>\n\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Where this comes from<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The approved claims come from <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2012\/432\/oj\" target=\"_blank\" rel=\"noopener\">Commission Regulation (EU) No 432\/2012<\/a>, which establishes the list of permitted health claims, and from the framework set by Regulation (EC) No 1924\/2006. The complete, continuously updated overview is kept by the European Commission in the <a href=\"https:\/\/food.ec.europa.eu\/safety\/labelling-and-nutrition\/nutrition-and-health-claims\/eu-register-health-claims_en\" target=\"_blank\" rel=\"noopener\">EU register of health claims<\/a>. The rules for using claims in advertising and the status of suspended claims for plants are summarised by the <a href=\"https:\/\/www.szpi.gov.cz\/clanek\/voditka-k-problematice-zdravotnich-a-vyzivovych-tvrzeni.aspx\" target=\"_blank\" rel=\"noopener\">Czech Agriculture and Food Inspection Authority<\/a>.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">The list above contains the wordings we have approved for you to use. It is not a complete extract from the register \u2014 if you need a claim that isn\u2019t here, check it with us first. We keep adding to this page.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jedno pravidlo, ze kter\u00e9ho plyne v\u0161echno ostatn\u00ed L\u00e9\u010debn\u00e1 tvrzen\u00ed \u2014 tedy \u017ee n\u011bco p\u0159edch\u00e1z\u00ed nemoci, zm\u00edr\u0148uje ji nebo l\u00e9\u010d\u00ed \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-562","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/pages\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":18,"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/pages\/562\/revisions"}],"predecessor-version":[{"id":801,"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/pages\/562\/revisions\/801"}],"wp:attachment":[{"href":"https:\/\/age-elements.cz\/en\/wp-json\/wp\/v2\/media?parent=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}